Peter Megler
Copywriter / Creative Director — Los Angeles

Petey
makes stuff.

Ads, mostly. Platforms that floor boardrooms.
Roller derby, chinchillas and meniscus transplants. Also.

Brands
  • UCLA Health
  • Google
  • Intel
  • Disney
  • 7-Eleven
  • Albertsons
  • Honda
  • Chevrolet
  • HBO
  • NBA
  • LA Clippers
  • EA Sports
  • Miller High Life
  • Tanqueray
  • T-Mobile
  • Farmers Insurance
  • Intuit
  • Delta
  • Netflix
  • Planet Fitness

FEATURED STUFF

04 featured / 16 total
Billboard: Arthroscopic ankle repair for skate queens
01 — UCLA Health New
Play On.

Arthroscopic ankle repair for skate queens. Wrist rejuvenation for rockers. Medical science made in LA, for LA.

+1,630%Site traffic after launch
Lead writer — In-houseSEE IT →
02 — Albertsons Companies
Sincerely,
Food.

22 grocery brands had never shared one story. They got one: a love letter, from the food that’s been there through everything.

2,200Stores. One platform.
CD / Writer — AnomalySEE IT →
Still from Sincerely, Food: a family around a kitchen table
Animated still: a small business owner rises out of a fiery phoenix
03 — Google
Small biz owners are superheroes. So we made them action films.

Animated by Karin Fong. Scored and narrated by Tobe Nwigwe. Ten nominated businesses won $10K each.

CD / Writer — Omelet
 Spring Break Iceland '23 poster
04 — Spring Break IcelandWebby winner
The tourism campaign nobody asked for.

A billboard in Grand Forks, ND. A :60 anthem. A petition. A Penis Museum. It got press.

Concept / Writer — Self-initiated

Side stuff

Some off the clock (mis)adventures.

Limonchilla label with Don Chilla the chinchilla Limonchilla A pandemic limoncello from LA neighborhood lemons. Bottled, branded, and fronted by a chinchilla named Don Chilla. Disco + Design: the Groovy diorama, velvet chairs on a zebra rug under glass globe lights and a gold chandelier Disco + Design A disco and design exhibition for Miami Art Week. Three dioramas, a culture talk and a sold-out party. Collab Generator slot machine Collab Generator A slot machine that mashes random brands into collabs. A parody of collab culture. Go spin it.

The 411

Born Detroit
Lefty
Gemini
Peter Megler, arms crossed, in a Dirt Reynolds T-shirt in front of a red mural

A little about moi.

Started at HBO in New York City, creating cool swag for things like The Sopranos and Sex and the City. There were perks. I peed next to a lot of famous people.

Moved to Miami. Sold condos during the boom. Good money. Creatively dead inside. One night, pondering the future, I looked to the stars for answers, when…

A frog fell from the sky and hit me in the face.

That night I decided to get into advertising. True story.

15+ years later: an award-winning Advertising Writer & Creative Director. Sound strategy, irreverent storytelling, brand campaigns built from concept to execution are my jam. Thanks frog.

Off hours I ref roller derby as ‘Dirt Reynolds’ for the LA Derby Dolls, hit fuzzy yellow balls, and try to be better at flossing.

Places & people
Goodby Silverstein Saatchi & Saatchi 72andSunny Anomaly Sid Lee Omelet RPA Heat Disney Missing Pieces